Emotions for Engineers and B2B Industry Leaders.

As Storytellers and Content Marketers we transform complex State-of-the-Art Technologies or Services into branded, high emotional three minutes experiences to support sales conversations and activate the brand.


Business growth is like a tree.

We expand brand, sales/distribution and marketing reach for B2B-industry leaders with innovative and effective solutions which save on costs while simultaneously creating brand value.

To do so, we take a holistic view of your business, like a growing tree.

See our video strategy >


Profit from our category experience.

Our clients are mainly B2B-industry leaders with a high export rate, their own research and development and a turnover of at least 100 million Euros. We continuously service them at an international level in the following industries:

  • Electrical/Electronic Manufacturing
  • Green Energy
  • Mechanical or Industrial Engineering & Machinery
  • Mining & Metals
  • Oil & Gas
  • Paper, Packaging & Plastics

Get everybody on board.

In our workshops we cover all aspects of sales, marketing and technology. We research your products or services, target groups, your brand and your competitors. To do so, we moderate and discuss the process with ambassadors and stakeholders from the following departments:

  • Business Development
  • Information Technology
  • Marketing
  • Product Management
  • Sales
  • Technology Engineering


Provide videos instead of PowerPoint presentations to support your sales team.

Does it seem like you have as many sales-presentations as you have members in your sales team? Providing a three minute video for your sales representatives and your clients leave them more time to strengthen their personal relationship and discuss technical details.  Best of all – your message will always be consistently presented in the best possible way both factually and emotionally. Your clients will recall your story significantly longer and clearer, because it will be saved in both hemispheres of their brain.

To support your sales team in B2B-industries videos are best used:

  • As meeting openers
  • To launch a product- or service innovation
  • To launch a market innovation
  • To explain a complex topic in a very short time
  • To demonstrate technological leadership without loosing the intellectual property
  • At trade-shows
  • To support your B2B-social media and content marketing strategy and boost your Google ranking

Support your message with a content marketing strategy.

B2B buyers behaviour has become more sophisticated. Instead of trying to identify prospective clients, let your prospects find you! A solid content marketing strategy is the foundation for prosperous business development and growth.

A content marketing strategy will help you to nurture:

  • Lead Generation
  • Thought Leadership
  • Customer Acquisition
  • Export Marketing
  • Brand Awareness
  • Web traffic
  • Corporate branding and corporate marketing
  • Employer Branding
  • B2B Campaigns

It’s interesting to know, that YouTube and Linkedin LinkedIn are gaining popularity as social media channels and engange engaging B2B audiences. Easily accessible formats such as videos inform, entertain and guide B2B buyers to their prospective vendors.

Termin: Innovationsfrühstück, 14. Nov. 2014

Innovations Früstück

oder „Brainstorming ist tot!“:

Über den Ursprung grossartiger Kommunikationsideen: Wie sie entstehen, wie sie wirken …

Zum Termin


See what we can do for you to enhance your business and visit our download/ressources section.

We provide free whitepapers and case studies with valuable insights from brand, sales & marketing experts of business-to-business industry leaders.

Visit Section


Gregor Jasch

Gregor Jasch

President, CEO, planB profit innovations

Get in touch! >

New Release

HOERBIGER was searching for a partner, who would support us with empathy as well as professional experience in emotional storytelling. silver.planB gave us more as we had expected.

Dr. Gunther Machu, HOERBIGER Ventilwerke GmbH & Co KG, Vienna

Head of Global Product Management, Compressor Solutions

Eaton Electrical

As a global power management company, Eaton has taken thought leadership in the sector of renewable energy. The strategy process was essential for that.

Patrick Hein, Eaton Industries (Austria GmbH)

Marketing Communication Manager, PDCD (Europe, Middle East, Africa)

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